Selective Professional: Colour Direct 300mL ALL Colours

In stock
Permanent Colour


£10.00 (£12.00 incl. VAT)
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The Direct Color by Selective Professional is the gentle solution to permanent dyes. It is ideal for covering white hair, creating mode tones and highlights. The formula tones and revives fair hair whilst nourishing, protecting and adding shine. The Direct Color is available in various shades.

Key components:

  • Red spruce extract: contains polyphenols and is rich in antioxidants.
  • Arginine: natural amino acid that nourishes and counteracts static.
  • Keratin amino acids: fortify the hair, increase elasticity and boost suppleness.


  • Shake well before use.
  • Apply to clean, towel-dried hair.
  • Avoid contact with the scalp.
  • Carefully rinse with lukewarm water once the processing time has ended.
  • Style the hair as desired.

Processing times:

  • Bleached hair: 5 - 10 minutes
  • Permed hair: 10 - 15 minutes
  • Colour-treated hair: 15 - 30 minutes
  • Fine hair, up to 20% white hair: 20 minutes
  • Thick hair, up to 30% white hair: 30 minutes
  • It is recommended to check the pigmentation while the colour is processing on bleached and permed hair.
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Selective Professional: Colour Direct 300mL ALL Colours
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