Why the Demand for Afro & Curly Hair Products Is Growing in the UK
0 commentsWhy the Demand for Afro & Curly Hair Products Is Growing in the UK
While only around 4% of the UK population identifies as Black or Afro-Caribbean, sales of products for Afro and curly hair types are booming, making up nearly 10% of total haircare purchases. This shift highlights a growing awareness and appreciation for textured hair needs across all demographics — and your salon should be ready.
The Rise of Curl-Confidence
Consumers are embracing their natural curl patterns more than ever, prioritizing hydration, definition, and volume over harsh straightening methods. Products designed for Afro and curly hair — such as curl creams, leave-in conditioners, and co-washes — are now must-haves in both home routines and professional salon settings.
What Should Salons Stock?
Whether your clients have tight coils, loose waves, or defined curls, stocking specialist products ensures every customer feels seen and cared for. At CSS Salon Supplies, we offer a curated range of high-performance products specifically designed for textured hair.
Our collection includes:
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Sulphate-free cleansers
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Deep moisturising masks
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Curl enhancers & definers
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Afro hair pomades and gels
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Leave-in conditioners for high-porosity hair
The Business Case: Be Inclusive, Stay Competitive
Salons that cater to diverse hair types not only grow their client base but also show commitment to inclusivity and professionalism. By expanding your offerings to include Afro and curly hair products, you're positioning your brand at the forefront of a more diverse, customer-first beauty industry.