{"product_id":"new-loeal-dia-color-demi-permaent-gloss-color-60ml","title":"New Loreal Dia Color Demi-Permaent Gloss Color 60ml","description":"\u003ch4 class=\"desc-title\"\u003eProduct Description\u003c\/h4\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eDia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IT DOES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Provides up to 70% grey coverage\u003c\/p\u003e\n\u003cp\u003e• Enhances hair with 3x more shine***\u003c\/p\u003e\n\u003cp\u003e• Lifts up to 1 level with alkaline technology, with no ammonia*\u003c\/p\u003e\n\u003cp\u003e• Adds reflect and dimension for all hair types and textures\u003c\/p\u003e\n\u003cp\u003e• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDEVELOPER PRO TIPS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:\u003c\/p\u003e\n\u003cp\u003e• 6-vol. Dia Activateur Developer for soft tone on tone colour deposit\u003c\/p\u003e\n\u003cp\u003e• 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance\u003c\/p\u003e\n\u003cp\u003e• 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":42313721937975,"sku":null,"price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0241\/7501\/8039\/files\/images_89366abf-81a9-4e53-937d-bbcca7fc92c9.jpg?v=1783597332","url":"https:\/\/csssalonsupplies.com\/products\/new-loeal-dia-color-demi-permaent-gloss-color-60ml","provider":"CSS Salon Supplies","version":"1.0","type":"link"}